About Us
Who We Are
Our Story
Established in 2022
Flair For Florals is a versatile modern Indian Wear brand that was born out of the thought to re-invent traditional Indian fashion by considering the evolving lifestyle and aesthetics of the new-age woman. Not quite ethnic, and not all-out Western–the brand champions a unique concoction of the two by emphasizing on contemporary silhouettes that are crafted in lush fabrics, and laden with traditional embroideries, and heritage prints and motifs, with breathtaking details to boot. Our clothes are designed bearing in mind the Indian body types, and conceived by a passion to make dressing up a lavish, yet effortless affair
​
OUR VISION:​
Our team of dedicated and creative tailors are based in the heart of the Pink City, taking inspiration from the ever growing textile and fashion world, the brand's vision embodies timeless elegance. We believe fashion is the canvas for individuality, synonymous with versatile yet powerful casual wear for women. Pre-eminent for experimenting with silhouettes, vibrant prints, and impeccable craftsmanship, seamlessly intertwining cultural heritage and modernity. The ever-evolving and expanding product line has accumulated a loyal customer base for the brand.
DESIGN & PHILOSOPHY
MODERN & VERSTAILE :
Flair For Floral's design philosophy is centered on the contemporary global woman who wants her Indian Wear wardrobe to not only be stylish but also affordable, versatile, functional, and effortless. Each collection is an ode to our rich Indian culture, and remixed with modern elements injecting every piece with glamour and ease.
​
FEMININE FLORALS:
Our floral ensembles are the celebration of femininity and grace, capturing the beauty of blossoms in every design. Whether it is the blooming prints or woven embroideries, each outfit lends a unique style statement. Immerse yourself in the garden of fashion, where floral motifs weave the tales of timeless beauty and endless charm.
​
BOLD BLOCK PRINTS:
The allure of traditional craftsmanship has been the core essence of ethnic wear for decades long past. Every ensemble features impeccable craftsmanship and attention to detail. The conventional craft of block printing is seamlessly blended with contemporary cuts and intricate embroideries to enhance the appeal of the attire.
​
ACCESIBILITY:
At the heart of our brand lies a pledge to democratize fashion for young women across the globe. This reflects in our accessible price points and worldwide availability.
​
​
​
​
OUR CLOTHING:
Flair For Florals:
​
At Flair for Florals, we aim to break the cultural code with designs that are glamorous, extremely current, utilitarian, and fuss-free. We look beyond the staid silhouettes of the traditional salwar kameez, lehengas, and kurtas to create wearable versatile and fusion clothing updated with functional details. Think pre-stitched sarees, pretty in florals Anarkalis, blocked printed kurta sets, Satin Co-ords with attached shrugs, and jumpsuits you can slip-and-go.
​
ALLURE by FFF:
​
ALLURE by FFF is a testament to the core of timeless ethnic and fusion wear, curated to perfection. The timeless elegance of gorgeous ensembles are made to be carried forth to your day to day life and elevate your every day with enchanting co-ords, twirly dresses, magnificent jumpsuits and more. Effortlessly take your looks from boardroom to brunches, and from couch to clubs. Crafted from the most luxurious fabrics, these outfits are tailored to perfection to lend ultimate comfort and style